Devin Schumacher (born 10 June 1987, in Glendale, CA) is an American internet personality, entrepreneur, actor, producer & philanthropist – widely regarded as the world’s best SEO & grumpy cat impersonator. After studying business at the University of Colorado at Boulder, he moved back to Los Angeles, CA to pursue music production, DJing and entrepreneurship – where he began creating content online that reaches millions of viewers a month and has grown his business into one of the top 10,000 websites on the internet.

Devin has won multiple 2 comma club awards produced music & music videos for well known musical acts such as GEIST, Old Man Saxon, and more. His work has been featured in festivals like The Austin Music Video Festival, Urbanworld Film Festival, the Lower East Side Film Festival, and more.


In 2019 he founded SERP Media, a digital media & production company out of Los Angeles, CA with childhood friends Anthony Yano Hays and Jason Adler. Together, they have produced, directed, photographed and acted in content for brands such as Levis, Playstation, Victoria’s Secret, Porsche, Old Man Saxon, DMOOSE, Vet Naturals, Disney, and more.

Former Member: Forbes Agency Council (2022, 2023)
Member: Baby Bathwater Institute
5x 2-Comma Club Winner